Why Should Ecommerce Businesses Invest in SEO Strategies?
Marketers frequently emphasize the importance of SEO (Search Engine Optimization) for the proper development of online businesses. However, in many cases, when sellers involved in ecommerce are busy setting up and establishing their businesses, this aspect is often overlooked—especially considering how complex this field can be. Unfortunately, neglecting this issue can severely impact the potential of your online store.
This article presents several reasons why SEO is crucial for the success of your ecommerce business.
SEO Helps Your Business Be Found Online
Launching a functional online store is great, but if no one can find it, any effort will be in vain. While you can invest in marketing to make your brand name recognizable, just as a physical store needs to be in a busy and visible location for customers to find it easily, an online store needs a well-organized site that is easy to find on the internet and attract frequent "traffic" from users.
Online visits like these are referred to as “organic traffic.” Research shows that 53% of website traffic results from organic searches, and 71.33% of online searches occur on Google through various means.
SEO Makes Your Business More Competitive
A strong SEO strategy enhances your competitiveness both with search engines like Google and Bing and among users interested in online shopping. Search engines aim to present search results that help users quickly find relevant information or products and encourage them to return for future purchases. Additionally, a well-executed SEO strategy helps build customer loyalty and trust in your brand, increasing your competitiveness in the market.
SEO Provides Valuable Insights into Customer Behavior
When discussing the benefits of a well-developed SEO strategy, it’s important to highlight that it provides valuable insights into customer behavior that are not available elsewhere. For example, it shows what and how users are searching, allowing you to structure your website to make finding products fast and easy. Understanding and observing customer behavior helps identify new opportunities and accurately assess the potential for your business.
SEO is More Cost-Effective Than Advertising
It’s well-known that paid advertising is an effective way to increase business visibility and provide information to customers. However, the investment in paid ads does not always yield a proportional return. On the other hand, SEO is essentially free since it’s directly linked to changes made on your website. Even when you achieve success using this method, you don’t need to pay extra as you would with pay-per-click advertising. Additionally, once SEO is set up on your website, its benefits continue even if site activity pauses.
The only costs involved are for monitoring tools and the time and energy spent developing a correct strategy and performing audits, which can be done by you or a hired employee.
SEO Increases Revenue
Finally, the key reason why SEO is essential for ecommerce businesses is that it can significantly increase your revenue. Greater online visibility leads to more online visitors, which translates into more opportunities and sales. The more sales you have, the greater your business’s growth potential and the chance to build positive customer experiences. Satisfied customers are more likely to make repeat purchases and spend even more money.