What is a B2B Marketplace?
A B2B marketplace is a trading platform where individuals and companies sell goods to other individuals and companies. B2B marketplaces operate just like regular retail outlets, but orders can only be made by entrepreneurs or organizations.
For example: On such platforms, you often find office furniture, office equipment, or stationery products.
2) What is the difference between regular and B2B marketplaces?
B2C | B2B | |
Goods Sale | Retail | Wholesale |
Price | Fixed | Negotiable |
Delivery | By courier or to a pickup point | Logistics is the supplier’s responsibility |
Assortment | Clothing, electronics, products | Equipment, raw materials, office equipment |
3) Popular B2B Marketplaces
China and India: Alibaba.com; Made-In-China.com; IndiaMART.
International: TradeKey; All.biz.
Each platform has its own rules and conditions: some connect only the seller and the buyer, while others provide consultation and help organize the delivery process.
4) What are the Advantages of B2B Marketplaces?
The main advantage of these platforms is the ability to purchase goods in one place - the buyer doesn't need to search for the required goods on various platforms. Additionally, it's possible to compare conditions and prices from different manufacturers, instead of visiting multiple sites or calling offices.
How to Develop on a Marketplace?
1) Analyze Competitors
Development planning begins with this step. Pay attention to how competitors launch advertisements and under which search queries they are displayed.
*Study up to 10 competitors from your category who sell identical or similar products.
2) Identify Key Requirements
It is necessary to determine the relevant key queries and the amount of traffic that can be gathered on the online trading platform.
*You need conversion-focused queries that will allow you to attract exactly your target audience.
3) Develop a Precise Growth Strategy
If there is no organic traffic growth within 5-7 days after launching the growth strategy, the following errors are likely:
The main query is not relevant to the product;
The product presented under this query is not in a conversion-friendly space;
Ineffective times are chosen for launching the advertisement.
4) Continue Searching for Growth Points
To do this, monitor the following conversion metrics:
CR: Conversion rate for the target action;
Conversion dynamics in the cart and orders;
Add to cart rate;
Purchase percentage;
*The main thing is to analyze CTR - a metric that shows the clickability of the product information card.